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SS Rajamouli believes ‘unapologetic heroism’ is the reason for RRR .’s global success

Filmmaker SS Rajamouli travels the world as he continues to promote his latest film RRR, which has already become a huge hit at the international box office. The film is not only celebrated by Indians around the world, it has also found many enthusiasts crossing the barriers of culture and language.

It came as a huge surprise to Rajamouli himself when the crowd in the west on RRR shone. The film is celebrated by the general public as well as by the big names from Hollywood. It has generated huge fanfare and support, which is a first for an Indian film.

“India has a huge diaspora around the world, and I thought the film would do well wherever the Indian audience was. But then the reception of westerners started to come. I wasn’t expecting all this,” Rajamouli told Empire in a recent interview.

The filmmaker revealed what he believes is the reason behind the film’s monstrous success: “RRR’s unabashed action sequences; his unashamed heroism.”

Amid growing support for the film, RRR is also competing for several top awards at the upcoming Academy Awards. As a helping hand, the film also won Best International Film at the 50th Saturn Awards.

RRR was released to much fanfare in Japan last week. Rajamouli and the movie stars Jr NTR and Ram Charan have thrown their full weight behind the promotion to give it a wide release. The film is reportedly doing well at the box office in Japan.



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