It’s bonanza time for the wedding industry. With the pandemic-related restrictions firmly behind us, fat weddings are kicking off with great gusto. More than 3 million weddings are expected to be performed this season, according to an estimate by the trade association Confederation of All India Traders (CAIT). A wedding in India – viewed as a one-time event and often organized on a grand scale – is a gargantuan and serious business. With festivities lasting several days, Marriage Inc. multiple sectors and industries at play. Mint looks at what the hype is all about.
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