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Festive season to see more than Rs 1.44 lakh crore in smartphone sales, 15.6 million 5G phones likely to be sold: Techarc- Technology News, Firstpost

After a long hiatus, it looks like smartphone makers in India will witness a massive holiday sale this year. Techarc, a marketing, analytics and research consultancy, estimates that approximately 51.7 million smartphones will be sold in the market this holiday season, of which at least 15.6 million will be 5G smartphones.

Festive season to see more than Rs 1.44 lakh crore in smartphone sales, 15.6 million 5G phones likely to be sold_ Techarc

PM Narendra Modi launched 5G services in India on October 1 during the Indian Mobile Congress. While telcos are optimistic about 5G services and their adoption in India, one of the largest challenges that the government of India and telcos will face is the availability of true 5G handsets that have the required 5G bands to connect to the spectrums that will work in India.

Techarc’s data shows that sales during the holiday season in India, which are likely to last until Diwali, are likely to bring in more than Rs 1.44 lakh crore for the Indian smartphone industry. This will account for up to 43 percent of the total projected revenue for the calendar year 2022.

Per unit, these holiday sales will represent approximately 32 percent of total projected sales for the calendar year 2022.

Of the 51.7 million smartphones that will be sold during the holiday season, Techarc estimates that about 30 percent of these will come from 5G smartphones, which in terms of revenue will make up about 66.7 percent of the total revenue generated by the Indian smartphone. industry expected.

Techarc’s research also shows that 37.8 percent of the sales volumes of 5G smartphones will be in the Rs 25,001-50,000 price segment, while in terms of value the Rs 50,000 and above segment will be about 66.9 percent of the total. income will be earned.

Faisal Kawoosa, chief analyst at Techarc, said in an interview that Apple, Samsung, OnePlus, Vivo, OPPO, Realme and Xiaomi will be aggressive during the holiday season. Together, these seven brands are expected to generate nearly 90% of total volume sales for the period.

He also said:

‚ÄúThis holiday season is all about online, 5G and premium. We expect users to take advantage of the offers and plans, along with the choice that the platforms and brands will jointly offer during the period, giving consumers the opportunity to upgrade to a premium 5G experience and get the service ready. which will be rolled out gradually from next month.”

Techarc expects 65-68 percent of revenue to come from online e-commerce platforms and D2C channels.

There is a reason why holiday sales will go well for the Indian smartphone industry. Globally rising inflation has made consumers aware, leading them to spend judiciously on the purchase of products such as smartphones that affect sales in the first 7 months of the year 2022. Kawoosa said brands are unlikely to roll out great deals on the latest models.

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