Twitter Inc. rolled out a new “official” badge for high-profile accounts and then just as quickly scrapped the program, with Elon Musk saying the company would conduct further experiments.
Twitter Inc. rolled out a new “official” badge for high-profile accounts and then just as quickly scrapped the program, with Elon Musk saying the company would conduct further experiments under its ownership.
“Keep in mind that Twitter will do a lot of stupid things in the coming months,” he tweeted after saying he killed the program. “We will keep what works and change what doesn’t.”
The short-lived “official” badge was used to label government figures, corporations, major media, and some public figures. Twitter users noticed it appeared on more accounts overnight, and it provoked some surprised reactions, with some suggesting it looked messy under the existing blue verified badge.
Musk, the chief executive officer of Tesla Inc., acquired Twitter for $44 billion last month and embarked on a series of changes. After ousting top management and the board of directors, he fired about half of the company’s employees last week, although some employees were asked to come back.
His ideas for Twitter’s verified badges — known as blue checks — have garnered particular attention. Musk plans to let users who pay $8 a month get the badges, which have been used to help celebrities, public figures and organizations protect their identities on the platform.