Calvin Klein stood his ground and echoed a brand focused on inclusion
The new advertising campaign of the fashion brand Calvin Klein features a pregnant transgender. The campaign, published on Mother’s Day, sparked a debate on social media. The message “covered the realities of new families.”
Roberto Bette and Erica Fernandez were among those involved in the campaign. Roberto Beth is a transgender reality star from a woman to a man from Brazil.
The report mentions the pregnancy of Robert Bethe. And it also says that they are expecting the birth of Noah’s son “any day”. The caption read: “Today, by supporting women and mothers around the world, we shed light on the realities of new families … Erica Fernandez and Roberto Beth are expecting parents from Brazil. Roberto must give birth to him and Erica a son Noah every day. ”
The post also contains another image of a couple in bed where Roberto Bethe presses a baby cone. The text reads: “We can reproduce biologically or from the heart … Our place is to love and be loved.”
In a short time, the publication went viral on social networks. Several users praised the fashion brand for its inclusive messaging. The user said, “So beautiful.”
The man called Calvin Klein “such a great brand” and added a smiley heart.
“It’s so cool,” read one of the reactions.
However, many transphobic comments appeared on Twitter. Many threatened to boycott the brand and attacked the “wake-up campaign”. A user shared an image of the couple and said, “It’s time to dump you, Calvin Klein.”
Time to dump yours #Calvin Kleinpic.twitter.com/HKyd1NlVSB
– From (@MelleBTC) May 11, 2022
I will no longer spend my money with Calvin Klein, which has “woken up”. What do you think? pic.twitter.com/CupyqkBhKC
– Pamela (@ 45Spammy) May 11, 2022
The user attacked transphobic users and those who attacked the campaign, which “celebrates the diversity of families before Mother’s Day (USA).” It was tweeted: “This is not a new concept, nor is it a fanatical reaction.” The man added: “It is shocking that regressive conservatives have not moved out of place over the past 50+ years, since Saatchi & Saatchi launched a landmark advertisement for ‘pregnant men’ promoting contraception.”
See the topic here:
It is shocking that regressive conservatives have not moved beyond the last 50+ years since @saatchiuk launched an iconic “pregnant man” advertisement promoting contraception.
If once misogynists lost their shit, now they are transphobes (same people!) ???? pic.twitter.com/CKHNkezhvK
– Alena ???? ️⚧️✊ ???????? (@mimmymum) May 12, 2022
Responding to the backlash, Calvin Klein stood his ground and echoed a brand focused on inclusion. The company said, “We accept this platform as an inclusive and respectful environment for individualism and self-expression. At Calvin Klein, we tolerate everything but intolerance – any intolerable comments will be deleted, and any accounts that release hateful statements may be blocked. “
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