On February 17, 2022, it was announced that: Drishyam 2 has gone on floors and that Abhishek Pathak will lead it. An on-the-set still starring Ajay Devgn and Shriya Saran was also released by the creators and added to the excitement of viewers as the first installment had become a critical and commercial success. With the release of the week in just two months, Bollywood Hungama has discovered an interesting development regarding this film.
BREAKING: Promotional campaign of Ajay Devgn starrer Drishyam 2 kicks off on October 2, aka the ‘Drishyam Day’
A source told Bollywood Hungama“Director Abhishek Pathak and the producers of Drishyam 2 have decided that they will start the promotional campaign of the film from October 2. The date had a special meaning in the first part, which made it appropriate for them to start their campaign on this date. Plus, things fell into place for them when: Drishyam 2 is scheduled for release on November 18, i.e. 45 days after October 2. Therefore, everyone in the team unanimously agreed to start the promotional journey of the film on National Day.”
An industry expert said: “This is a smart move. Viewers would appreciate it, as October 2 has now become synonymous with Drishyam. Now on October 2, people are not only sending messages about the birth anniversaries of Mahatma Gandhi and Lal Bahadur Shastri, but also reminding their friends and loved ones that this was the day when Vijay Salgaonkar (Ajay Devgn’s character in Drishyam) attended satsang and had pav bhaji with his family! As a result, the promotional campaign will receive a fantastic reception when it kicks off on October 2.”
Drishyam is the remake of the 2013 Malayalam film of the same name. Besides Ajay Devgn and Shriya Saran, it also starred Tabu, Ishita Dutta and Rajat Kapoor and was directed by the late Nishikant Kamat. It was the story of a good-natured, semi-literate man who drew up an elaborate and flawless plan when his daughter and wife accidentally killed a criminal, who also happened to be the son of a top police officer. As part of his plan, he created full proof to get away from the satsang and be merry in Goa when the criminal son went missing.
Drishyam 2 is also based on the sequel of the same film, which was released directly on Amazon Prime in 2021. This time, Akshaye Khanna has also joined the all-star cast of the remake.
Drishyam 2 is presented by Viacom18 Studios, Gulshan Kumar, T-Series and Panorama Studios, produced by Bhushan Kumar, Kumar Mangat Pathak, Abhishek Pathak and Krishan Kumar and co-produced by Sanjeev Joshi, Aditya Chowksey and Shiv Chanana.
Also Read: Ajay Devgn starrer Drishyam 2 makers rope in hitmaker Devi Sri Prasad for music
More pages: Drishyam 2 Box Office Collection
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