US social networking service Instagram for photo and video sharing has shifted the way the platform handles e-commerce by testing home feeds without a shopping tab. According to The Verge, in recent days, some Instagram users have noticed that the Shopping tab, formerly on the bottom navigation bar, has been replaced with a notifications tab. Meanwhile, shopping has moved to a second menu, buried between options like settings and saved messages. Meta spokesperson Anne Yeh confirmed the changes as part of a limited test. Moving the tab is a conscious decision by Instagram as the company is moving away from store features. In recent years, Instagram has added features such as the Store tab in an effort to make the platform a place where users buy the products they see in their feed without leaving the app.
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