Bollywood superstar Shah Rukh Khan lit up the screen of the world’s tallest building, the Burj Khalifa, on Wednesday to tell the inspiring story of a UAE-based conglomerate owned by an NRA businessman. The event marked the launch of an integrated brand campaign by Burjeel Holdings, one of the largest healthcare providers in the UAE.
Shah Rukh Khan is the face of the group which owns 39 hospitals and medical centers under the brands Burjeel, Medeor, LLH, Lifecare and Tajmeel in the UAE and Oman.
The campaign launch event highlighted Khan’s strong relationship with the UAE.
In the campaign video shown on Wednesday, the actor tells the inspiring story of the care group.
The video opens with Khan’s tribute to the UAE’s heroic martyrs. The 1:10 minute video also shows the iconic Sheikh Zayed Grand Mosque and the group’s flagship, Burjeel Medical City.
Truly the world’s greatest superstar
Shah Rukh Khan pic.twitter.com/S73qpNRH4P
— ARFAT SRK FAN (@iam_arfatSRKian) September 28, 2022
Shamsheer Vayalil, Chairman of Burjeel Holdings, said: “We are proud to launch the campaign with superstar Shah Rukh Khan that embodies the values we cherish. It symbolizes Burjeel Holdings’ ambition to become a global healthcare leader from a country that inspired the world with its fascinating growth story.”
(Except for the headline, this story has not been edited by NDTV staff and has been published from a syndicated feed.)