Mehul Ruben Das02 Nov 2022 09:23:44 IST
Elon Musk had previously announced that he will allow users to purchase with a verified badge, or the Twitter Blue Tick, for a fee of $20 per month. However, after users pointed out to several prominent Twitter users who had already verified their accounts and Twitter Blue Ticks that they would leave the platform if they were forced to pay for their verified badges, Musk announced that he lower the price to $8 per month.
For Elon Musk, the verified user program is particularly important, because one of his goals is to make Twitter a platform that is dominated by spam accounts and bots. He believes that for that to happen, the current program for verified accounts or Twitter Blue Ticks needs to be overhauled.
While posting on Twitter about his decision to price Twitter Blue Ticks at $8 a month, Elon Musk also revealed that the price for the verified badge will be based on the purchasing power parity, or PPP, of the user’s country. Basically, someone who is based in the United States of America or any other developed country has to pay $8 per month. However, if a verified user is based in an underdeveloped or developing country like Zimbabwe or India where $8 a month is actually a lot, the price will be lower.
Elon Musk doesn’t just offer a blue check next to your name on your profile for the $8 a month or so he’s going to charge. Rather, Twitter’s “new and temporary CEO” and “Complaint Hotline Operator” offers much more.
According to Musk, people with the verified badge or the Twitter Blue Tick are given priority in replies, mentions and searches, which is essential to defeat spam/scam accounts. This means that a person who has a verified account and is a public figure will receive preferential treatment so that cheaters with a similar name and profile picture are not able to spam listings. People who are legitimate public figures have the option to add a secondary tag to indicate that they are indeed public figures, a feature already used by some politicians, actors and athletes.
Users with verified profiles and the Twitter Blue Tick also gain access to some niche features, such as the ability to post lengthy video and audio content. They will also see about half as many ads compared to a non-paying user, without Twitter Blue Tick.
In addition, Twitter is partnering with a few publishers and Twitter Blue Tick will allow users to access content hidden behind a paywall. For the time being, the focus will mainly be on articles, but in the future this will also be expanded to audio and video content.
However, the biggest change will be for content creators on Twitter. By charging $8 per month for Twitter’s Blue Tick privileges, the platform can reward content creators who create content for the platform. This means that, like Instagram and YouTube, Twitter will likely become a platform for creators posting a wide variety of content.