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Abhishek Bachchan: ‘We are too obsessed with collections rather than content’

Actor Abhishek Bachchan says the film industry has long been “obsessed” with box office numbers, but the influx of OTT has put the spotlight on content. The 46-year-old actor, who entered the digital space with psychological thriller series Breathe: Into the Shadows, said streaming platforms have given Indian stories a chance to shine on the global stage.

“When OTT platforms emerged, everyone was accessible to everyone at the touch of a button. We now have a bigger audience and better reach. You can watch programs in any language – Indian or foreign.

“There is a huge appetite for Indian storytelling. Good content always works, regardless of the medium… Fortunately, digital platforms don’t give numbers. It keeps the focus on the content. We have become far too obsessed with collections and money as opposed to content,” Bachchan said at an event.

At the event, the actor was joined by Breathe: Into the Shadows season two co-stars Amit Sadh, Naveen Kasturia, Saiyami Kher and director Mayank Sharma.

Abhishek Bachchan said that it is one of the most difficult tasks to work out a compelling thriller.

“It’s a very difficult genre to perform because thrillers are a rarity. For me, it was the character that drew me to the project. I loved writing Mayank… That’s an integral part of a good thriller. It wasn’t superficial at all. If you are not emotionally invested, it will be lost. Mayank did a great job,” he said.

The series, produced by Vikram Malhotra and Abundantia Entertainment, will premiere on Amazon Prime Video on November 9. Mayank Sharma also co-wrote the new season with Arshad Syed, Vikram Tuli, Priya Saggi and Abhijeet Deshpande.

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