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YouTuber Dhruv Rathee Talks Entering Audio Room, Says ‘Podcasts Have Small But Dedicated Audience’

After becoming a successful name (and face) on YouTube, Dhruv Rathee has entered the audio space. With his podcasts, the popular YouTuber covers a wide variety of topics ranging from politics to entertainment, social and economics. In a recent interview with News18 Showsha, Dhruv Rathee talked about his podcasts and explained why he decided to venture into the audio space. Dhruv also explained how podcasting is very different from vlogging and has its own pros and cons. The YouTuber also revealed how he was a little hesitant before entering the audio room, citing concerns it could overwhelm his audience. This is what Dhruv Rathee has to say:

After being a popular YouTuber, why did you decide to enter the audio space?
I would say it’s just a new medium to reach the public as it has its own pros and cons but something that people enjoy and eventually I should be present on other media as well.

But why do you say podcasts have their own pros and cons?
The obvious downside is that there is no video. So visually you can’t do much to get people involved. I really like animating and editing my videos. This is something a podcast can’t have. The advantage is that people can listen to it even while driving or working compared to a video that requires full attention.

Were you worried before working on podcasts because your face isn’t visible?
It’s none of my business. Like I said, it’s both an advantage and a disadvantage, but it’s not really a concern. My voice is audible anyway and people recognize me not only by my face but also by my voice.

Didn’t hesitate that podcasts could touch your audience?
Yes, I had that concern, but eventually I realized that both media have different audiences. I even had concerns about sharing my videos on Facebook. I wondered if my audience will also be split between YouTube and Facebook, but it was the wrong mindset. Some people visit one platform more than another and that’s why it’s better to be on all platforms.

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How is podcasting different from vlogging?
I’d say it takes less effort to produce because I don’t have to worry about how I look. In a video I have to think about what I’m saying and how I look while I’m saying it, but in a podcast I just have to worry about how I’m saying it. I can also sit in my pajamas and record a podcast.

We’ve seen an increasing audience of podcasts lately. Why do you think this is the case?
This was another thing I was concerned about. I was wondering if podcasting has an audience at all (or not). Over time I have realized that in India there is a small but dedicated group of podcast listeners.

Unlike your videos, you don’t put your opinion in podcasts, you just present facts. Is this a conscious choice?
I’d say it’s just kind of a style we went for. While making videos, I also try to think of aspects in which I will represent the video. Some videos are more quirky than others. I could have made podcasts more quirky, but it was just a choice made.

What kind of reactions have you received from the public?
People love podcasts. I get emails and messages, but to be honest I can’t really tell how many people are watching it, or how much they are watching it. Because podcasts don’t tell us such analytics, unlike Facebook or YouTube.

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