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Animal Planet’s Puppy Bowl is simulcast on TBS, HBO Max, Discovery – Deadline

EXCLUSIVE: Warner Bros. Discovery aims to take Puppy Bowl to another level as a live television event by simulcasting it across linear networks and streaming platforms from both sides of the merged company.

In its first post-merger edition, Puppy Bowl will run on its home network, Animal Planet, where it has been a staple for 19 years, as well as TBS, the unscripted brand of the TNets, Discovery Channel and soon-to-be combined Discovery+ and HBO Max.

Last year, Puppy Bowl XVIII streamed on Discovery+ alongside the Animal Planet run; the event footprint has expanded massively this year by adding networks, TBS and Discovery, as well as a wider-reach streamer, HBO Max.

“The puppies are taking over and the epic battle between Ruff and Fluff is now too big for one network,” says the promo for the simulcast. (You can watch it above.)

The stunt comes on the heels of major marketing campaigns across the WBD portfolio for last year’s Shark Week on the Discovery Channel and House of the Dragon on HBO/HBO Max.

The 19th annual call-to-adoption event will feature Bleacher Report host Taylor Rooks, sports commentator Steve Levy, Egypt Sherrod and Mike Jackson (Married to Real Estate), Faruq Tauheed (Combat bots), Zak Bagans (Ghost Adventures), Alex Guarnaschelli (Turn off supermarket) along with Discovery Channel talent Street bandits franchise, the upcoming movie from New Line Cinema Shazam! anger of the gods, as well as sports personalities from Warner Bros. Discovery Sports.

Puppy Bowl XIX features 122 puppies, 67 shelters and rescues in 34 states – and for the first time, a Native American animal organization and a puppy player from Dominica, West Indies.

A pre-game show kicks off at 1PM ET/10AM PT with the Puppy Bowl version scoop, along with exclusive interviews with coaches and players. Puppy Bowl umpire Dan Schachner returns for his 12th year, while sports reporters Levy and Rooks return to provide play-by-play commentary.



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