Elon Musk said advertisers’ fears about content moderation on Twitter Inc. caused a “huge drop in sales” on the platform, even though no changes were made.
Elon Musk said advertisers’ fears about content moderation on Twitter Inc. caused a “huge drop in sales” on the platform, even though no changes were made.
The comments come after brands like Audi, Pfizer Inc. and General Mills Inc. said they plan to temporarily suspend spending on the platform while they wait to see how it evolves under Musk’s leadership.
Musk, who has called himself a free speech advocate, has said he wants to change the way the website handles controversial content while reassuring advertisers that he doesn’t want it turning into a “free-for-all hellscape, where everything can be said without consequences.”
The billionaire paid $44 billion for Twitter after a controversial lawsuit that resulted in a senior management clearance when the CEO of Tesla Inc. it took over. Musk’s ownership has already immediately disrupted Twitter’s business, in part because many of his ideas about how to change the company are at odds with how it’s been run for years.
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